Land and new homes in Greater London
Land to Homes is a land and new-homes business covering Greater London. We can buy suitable land directly, fund the planning on promotion and option deals, and deliver homes for sale, rent and affordable housing. Every land enquiry starts with a free, no-obligation appraisal.
Greater LondonFree site appraisal
Tell us about your land and we will call you back. No cost, no obligation.
Prefer to talk? Call 0800 088 6248.
- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Our coverage in Greater London
Our Greater London coverage takes in 82 towns and cities, centred on London and including Muswell Hill, Ilford and Brixton. If your land is near a boundary, we also cover Surrey, Hertfordshire and Buckinghamshire.
In and around Greater London, the land we appraise ranges from backland plots with a workable access to brownfield land in and around London, including land that already has planning permission. In England, where Greater London sits, planning decisions are made by the local planning authority, usually the district, borough, city or unitary council (or a national park authority).
If you own land near Greater London, the first step is a free, no-obligation appraisal.
Services in Greater London
For landowners
- Sell Land for Development in Greater London
- Sell Land with Planning Permission in Greater London
- Sell Land Without Planning in Greater London
- Land Option Agreements in Greater London
- Land Promotion Agreements in Greater London
- Landowner Joint Ventures in Greater London
- Sell Garden Land and Backland in Greater London
- Sell Farmland and Paddocks in Greater London
- Sell Brownfield Land in Greater London
- Sell an Infill Plot in Greater London
- Land Assembly and Access in Greater London
- Free Site Appraisal in Greater London
- Sell a Building for Conversion in Greater London
Planning, design and build
- Planning Permission and Strategy in Greater London
- Architecture and Masterplanning in Greater London
- New Home Construction in Greater London
- Serviced Plots for Self-Build in Greater London
New homes and housing
- New-Build Homes for Sale in Greater London
- New Homes to Rent in Greater London
- Affordable Housing in Greater London
- Social Housing in Greater London
- Council and Housing Partnerships in Greater London
Funders and partners
The English system, as it applies in Greater London
Whether a field or large garden could take homes depends mostly on the council's Local Plan and national policy. Under the National Planning Policy Framework, plans define settlement boundaries, and land just outside Greater London may still come forward if it is allocated, previously developed or meets evidenced unmet housing need. Smaller housing schemes can also use Permission in Principle, an England-only route that settles location, use and amount first. Our free appraisal explains which route suits your land.
Affordable homes in Greater London are usually funded through a mix of Section 106 contributions from market schemes and grant from Homes England's Social and Affordable Homes Programme 2026 to 2036, or from the Greater London Authority in London. Registered providers, regulated by the Regulator of Social Housing, own and manage most of them. Land to Homes can bring forward land and build homes for councils and housing associations, including homes for Social Rent.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| Local planning document | Local Plan |
| Who decides applications | The local planning authority, usually the district, borough, city or unitary council (or a national park authority) |
| In-principle consent | Outline planning permission, with reserved matters approved later |
| Land transaction tax (paid by the buyer) | Stamp Duty Land Tax (SDLT) |
| Land registration | HM Land Registry |
| How a sale becomes binding | A land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry. |
| Developer contributions | Section 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it |
Questions about Land and homes in Greater London
What should I check before reserving any new-build home?
Check the specification, the tenure and any lease terms, estate or service charges for unadopted roads and open space, the warranty provider, the reservation terms and whether the developer is registered with the New Homes Quality Board. Instruct your own solicitor early, visit the site if you can and ask for everything important in writing.
Do you pay my legal fees?
On option and promotion agreements, yes. We pay your reasonable legal fees, and the amount is agreed up front in the heads of terms before you instruct a solicitor, so there are no surprises later. On a direct purchase, each side normally pays its own legal costs, and we will explain the position before you commit.
How do I sell land for development?
Start with an appraisal of what the land could take and the routes open to you: a direct sale, an option agreement or a promotion agreement. Then take independent advice from a solicitor and, ideally, a land agent before agreeing heads of terms. Land to Homes offers a free, no-obligation site appraisal and explains each route in writing.
How is the price of development land worked out?
Development land is usually valued by working back from what the finished homes would be worth, then deducting build costs, infrastructure, planning obligations such as affordable housing, fees, finance and a developer's margin. This is called a residual valuation. We do not quote land values online; our free appraisal explains the factors that affect your site.
Is Greater London an area you cover for land?
Yes, we cover land across Greater London, including Isleworth, New Malden and City of Westminster. Where a site suits us we can buy it directly, or set up an option or promotion agreement. On promotion there is nothing to pay upfront.