Land and new homes in Holloway
Land to Homes is a land and new-homes business covering Holloway. We can buy suitable land directly, fund the planning on promotion and option deals, and deliver homes for sale, rent and affordable housing. Every land enquiry starts with a free, no-obligation appraisal.
Holloway · N7Free site appraisal
Tell us about your land and we will call you back. No cost, no obligation.
Prefer to talk? Call 0800 088 6248.
- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Holloway at a glance
Holloway (N7) is one of the Greater London towns we cover, about 3 miles north of London. Highbury is the closest neighbouring place we cover, at about 1 mile, followed by Archway and Camden Town. Within England, Holloway falls in the London region.
Around Holloway we look at backland plots with a workable access, large and long rear gardens and redundant agricultural buildings. In England, where Holloway sits, planning decisions are made by the local planning authority, usually the district, borough, city or unitary council (or a national park authority).
A postcode and a rough boundary are enough for us to start a free appraisal of land near Holloway.
Services in Holloway
For landowners
- Sell Land for Development in Holloway
- Sell Land with Planning Permission in Holloway
- Sell Land Without Planning in Holloway
- Land Option Agreements in Holloway
- Land Promotion Agreements in Holloway
- Landowner Joint Ventures in Holloway
- Sell Garden Land and Backland in Holloway
- Sell Farmland and Paddocks in Holloway
- Sell Brownfield Land in Holloway
- Sell an Infill Plot in Holloway
- Land Assembly and Access in Holloway
- Free Site Appraisal in Holloway
- Sell a Building for Conversion in Holloway
Planning, design and build
- Planning Permission and Strategy in Holloway
- Architecture and Masterplanning in Holloway
- New Home Construction in Holloway
- Serviced Plots for Self-Build in Holloway
New homes and housing
- New-Build Homes for Sale in Holloway
- New Homes to Rent in Holloway
- Affordable Housing in Holloway
- Social Housing in Holloway
- Council and Housing Partnerships in Holloway
Funders and partners
The English system, as it applies in Holloway
Whether a field or large garden could take homes depends mostly on the council's Local Plan and national policy. Under the National Planning Policy Framework, plans define settlement boundaries, and land just outside Holloway may still come forward if it is allocated, previously developed or meets evidenced unmet housing need. Smaller housing schemes can also use Permission in Principle, an England-only route that settles location, use and amount first. Our free appraisal explains which route suits your land.
Affordable homes in Holloway are usually funded through a mix of Section 106 contributions from market schemes and grant from Homes England's Social and Affordable Homes Programme 2026 to 2036, or from the Greater London Authority in London. Registered providers, regulated by the Regulator of Social Housing, own and manage most of them. Land to Homes can bring forward land and build homes for councils and housing associations, including homes for Social Rent.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| Who decides applications | The local planning authority, usually the district, borough, city or unitary council (or a national park authority) |
| In-principle consent | Outline planning permission, with reserved matters approved later |
| Land transaction tax (paid by the buyer) | Stamp Duty Land Tax (SDLT) |
| Land registration | HM Land Registry |
Questions about Land and homes in Holloway
Who decides who gets an affordable or social home?
Councils and housing associations, not developers. They set eligibility, usually based on income, housing need and sometimes a local connection, and allocate homes through their own lists or sales processes. In Northern Ireland, social homes are allocated through the Northern Ireland Housing Executive's common waiting list. Land to Homes does not allocate homes.
What is biodiversity net gain?
Biodiversity net gain is a requirement in England for most new developments to leave natural habitat in a measurably better state than before, assessed using a statutory metric. It can be delivered on site, off site or, as a last resort, through statutory credits. It affects how much land a scheme needs. Wales, Scotland and Northern Ireland have their own biodiversity policies.
Do I need my own solicitor to sell land?
Yes. Every landowner should have their own solicitor on a land sale or agreement, and many also use a land agent or chartered surveyor. On option and promotion agreements with Land to Homes, we pay your reasonable legal fees, with the amount agreed up front in the heads of terms before you instruct anyone.
How is the price of development land worked out?
Development land is usually valued by working back from what the finished homes would be worth, then deducting build costs, infrastructure, planning obligations such as affordable housing, fees, finance and a developer's margin. This is called a residual valuation. We do not quote land values online; our free appraisal explains the factors that affect your site.
Do you buy land in Holloway?
Yes. Land to Homes looks at land in Holloway and elsewhere in Greater London, including Hounslow, Notting Hill and Croydon. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.