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Planning, design and build · Greater London

Architecture and Masterplanning in Holloway

How are new homes designed and masterplanned in Holloway?

Architecture and masterplanning in Holloway is the design work that turns a parcel of land into a layout of homes, streets and open space that a council can approve and a builder can deliver. Land to Homes prepares capacity studies, site layouts, house types and design statements, testing each one against planning policy, access, drainage and the character of the area.

Bricklayer’s gloved hands laying a red facing brick on fresh mortarHolloway · N7

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Tell us about your land and we will call you back. No cost, no obligation.

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  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
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Planning and building around Holloway

In Greater London, Holloway lies about 3 miles north of London; its central postcode district is N7. The nearest other places we cover are Highbury (1 mile), Archway (1 mile) and Camden Town (1 mile). Within England, Holloway falls in the London region.

Projects we can take on around Holloway include plots where access or drainage is the sticking point, land where self-build plots could suit the market and schemes that need redesigning to work. Planning in Holloway follows England’s rules: the National Planning Policy Framework sets national policy and the council’s Local Plan sets local policy.

Send us the site address near Holloway and we will tell you what we think the planning route is.

Our approach in Holloway

Capacity studies

We test several layouts to show what a site could realistically take, allowing for access, open space, drainage and the separation distances councils expect between homes.

Buildability checked

We test every scheme for construction cost and practicality, so the consent we seek is for homes that can actually be built and then sold or let.

Drainage and ecology built in

Sustainable drainage, biodiversity and tree retention shape the layout from the first sketch, rather than being squeezed in after the homes are placed.

Clear plans for landowners

We explain drawings in plain terms, so you can see how your land would be used, where the access runs and what land might be left over.

Rules that apply in Holloway

Selling development land in Holloway usually starts with heads of terms, a short written summary of price, conditions and fees, before solicitors draft the contract. In England the sale becomes binding on exchange of contracts and finishes on completion, with the title then registered at HM Land Registry. The buyer normally pays Stamp Duty Land Tax. On option and promotion agreements with Land to Homes, your reasonable legal fees are covered, with the amount agreed in the heads of terms.

In England, the National Planning Policy Framework places strong weight on well-designed places, and the National Design Guide and National Model Design Code shape what councils expect. Many councils have adopted local design codes. Most applications must also deliver biodiversity net gain, which affects how much of a site is set aside for habitat.

Key rules in Holloway
Local planning documentLocal Plan
In-principle consentOutline planning permission, with reserved matters approved later
Land registrationHM Land Registry
Developer contributionsSection 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it

Questions about Architecture and Masterplanning in Holloway

How many homes could my land take?

It depends on the size and shape of the site, the access, the character of the area, the open space and drainage the scheme needs, and local planning policy on density. Sites of the same size can have very different capacities. A capacity study is the reliable way to answer the question, and our free site appraisal gives an indicative figure.

How do you make new homes fit in with existing streets?

We study the scale, materials, building lines and spaces of the surrounding area and design homes and streets that respond to them. On a village edge that might mean lower density and more landscaping; in a town, homes that follow the existing street pattern. Early talks with planning officers and neighbours help shape the design.

What is a design code?

A design code is a set of simple, measurable design rules for an area or a site, covering matters such as building heights, materials, street widths and green space. In England, councils are encouraged to produce design codes, guided by the National Model Design Code. Wales, Scotland and Northern Ireland use design guides and placemaking policies to similar effect.

What is a masterplan?

A masterplan is a drawing and supporting document that shows how a larger site will be laid out: where the homes, roads, footpaths, open space and drainage go, and how the site will be built in phases. It gives the council and the community a clear picture of the scheme before detailed designs are prepared for each phase.

Can you manage a site in Holloway from planning to build?

On land we take forward ourselves in Holloway and elsewhere in Greater London, including Woodford Green, Coulsdon and Brixton, we manage planning, design and construction. Tell us about the site and we will explain how we would approach it.

Read more: Architecture and Masterplanning · Guide: Planning permission explained for landowners

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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