Land and new homes in Chelsea
In Chelsea, Land to Homes works with landowners who want to sell, option or promote land for housing, and with councils and housing associations on affordable homes. We manage planning and building on the sites we take forward, and people looking for a home can register their interest.
Chelsea · SW10Free site appraisal
Tell us about your land and we will call you back. No cost, no obligation.
Prefer to talk? Call 0800 088 6248.
- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Land and homes around Chelsea
Chelsea sits about 2 miles south-west of London in Greater London, in the SW10 postcode district. Close by, our coverage also takes in Battersea, Fulham and Pimlico. Chelsea is part of England’s London region.
Around Chelsea we look at land behind street frontages, large and long rear gardens and paddocks on the edge of Chelsea. In England, where Chelsea sits, planning decisions are made by the local planning authority, usually the district, borough, city or unitary council (or a national park authority).
Tell us where your land is around Chelsea and we will explain the routes open to you.
Services in Chelsea
For landowners
- Sell Land for Development in Chelsea
- Sell Land with Planning Permission in Chelsea
- Sell Land Without Planning in Chelsea
- Land Option Agreements in Chelsea
- Land Promotion Agreements in Chelsea
- Landowner Joint Ventures in Chelsea
- Sell Garden Land and Backland in Chelsea
- Sell Farmland and Paddocks in Chelsea
- Sell Brownfield Land in Chelsea
- Sell an Infill Plot in Chelsea
- Land Assembly and Access in Chelsea
- Free Site Appraisal in Chelsea
- Sell a Building for Conversion in Chelsea
Planning, design and build
- Planning Permission and Strategy in Chelsea
- Architecture and Masterplanning in Chelsea
- New Home Construction in Chelsea
- Serviced Plots for Self-Build in Chelsea
New homes and housing
- New-Build Homes for Sale in Chelsea
- New Homes to Rent in Chelsea
- Affordable Housing in Chelsea
- Social Housing in Chelsea
- Council and Housing Partnerships in Chelsea
Funders and partners
Planning in Chelsea: the English rules
In England, most planning applications for new homes in Chelsea are decided by the local planning authority, usually the council, using its Local Plan and the National Planning Policy Framework. Many landowners sell without planning, either outright or through an option or promotion agreement that funds the application first. Land to Homes offers a free site appraisal, pays your reasonable legal fees on option and promotion agreements, and can buy suitable sites directly, subject to survey, title and contract.
In England, affordable housing on market developments in Chelsea is normally secured through a Section 106 agreement, which sets the number, tenure and transfer of homes to a registered provider. Grant from Homes England can add further homes, and the 2026 to 2036 programme expects at least 60% of funded homes to be Social Rent. Land to Homes can supply land, design and build homes, or deliver completed homes for councils and housing associations.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| In-principle consent | Outline planning permission, with reserved matters approved later |
| Land transaction tax (paid by the buyer) | Stamp Duty Land Tax (SDLT) |
| Land registration | HM Land Registry |
| Developer contributions | Section 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it |
Land and homes in Chelsea: questions
Is the site appraisal really free?
Yes. Our site appraisal is free and carries no obligation. It covers access, planning policy, likely constraints and an indicative number of homes, and we talk you through the routes open to you. You do not have to agree to anything afterwards, and we will tell you plainly if the land is not suitable for us.
How is the price of development land worked out?
Development land is usually valued by working back from what the finished homes would be worth, then deducting build costs, infrastructure, planning obligations such as affordable housing, fees, finance and a developer's margin. This is called a residual valuation. We do not quote land values online; our free appraisal explains the factors that affect your site.
Do you pay my legal fees?
On option and promotion agreements, yes. We pay your reasonable legal fees, and the amount is agreed up front in the heads of terms before you instruct a solicitor, so there are no surprises later. On a direct purchase, each side normally pays its own legal costs, and we will explain the position before you commit.
What is an option agreement?
An option agreement gives a developer the right, but not the obligation, to buy land within an agreed period, usually once planning permission is granted. The landowner normally receives an option fee, and the purchase price is worked out under an agreed formula. On option agreements with Land to Homes, we pay your reasonable legal fees, agreed up front in the heads of terms.
Do you work with landowners in Chelsea?
We do. We work with landowners in Chelsea and elsewhere in Greater London, including Enfield Town, Beckenham and Greenwich. Send us a postcode and we will start with a free, no-obligation appraisal of what the land could take.