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Greater London · England

Land and new homes in Pimlico

What does Land to Homes do in Pimlico?

Land to Homes is a land and new-homes business covering Pimlico. We can buy suitable land directly, fund the planning on promotion and option deals, and deliver homes for sale, rent and affordable housing. Every land enquiry starts with a free, no-obligation appraisal.

Surveyor in hi-vis using a GPS rover pole in a grass field near a villagePimlico · SW1

Free site appraisal

Tell us about your land and we will call you back. No cost, no obligation.

Prefer to talk? Call 0800 088 6248.

  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Where Pimlico fits

Pimlico (SW1) is one of the Greater London towns we cover, about a mile south of London. The nearest other places we cover are City of Westminster (1 mile), Battersea (1 mile) and Chelsea (1 mile). Pimlico is part of England’s London region.

Typical sites we review near Pimlico include corner plots and side gardens, land behind street frontages and brownfield land in and around Pimlico. Planning in Pimlico follows England’s rules: the National Planning Policy Framework sets national policy and the council’s Local Plan sets local policy.

If you own land near Pimlico, the first step is a free, no-obligation appraisal.

Services in Pimlico

For landowners

Planning, design and build

New homes and housing

Funders and partners

Planning in Pimlico: the English rules

Whether a field or large garden could take homes depends mostly on the council's Local Plan and national policy. Under the National Planning Policy Framework, plans define settlement boundaries, and land just outside Pimlico may still come forward if it is allocated, previously developed or meets evidenced unmet housing need. Smaller housing schemes can also use Permission in Principle, an England-only route that settles location, use and amount first. Our free appraisal explains which route suits your land.

Buying a new-build home in Pimlico follows the usual English process: an offer, conveyancing, exchange of contracts, which makes the purchase binding, and completion. Many buyers arrange a snagging inspection to find defects. New homes are usually covered by a structural warranty, and developers registered under the New Homes Quality Code give buyers access to the New Homes Ombudsman Service. We have no homes on sale yet, so register your interest to hear about future homes.

Key rules in Pimlico
National planning policyNational Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance
Who decides applicationsThe local planning authority, usually the district, borough, city or unitary council (or a national park authority)
In-principle consentOutline planning permission, with reserved matters approved later
How a sale becomes bindingA land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry.
Developer contributionsSection 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it

Your questions answered for Pimlico

How is the price of development land worked out?

Development land is usually valued by working back from what the finished homes would be worth, then deducting build costs, infrastructure, planning obligations such as affordable housing, fees, finance and a developer's margin. This is called a residual valuation. We do not quote land values online; our free appraisal explains the factors that affect your site.

What is a new-build warranty?

It is an insurance-backed policy covering certain defects in a new home for a set period after completion. The builder is usually responsible for most defects early in the cover, and the warranty provider covers major structural problems later. Most mortgage lenders expect a recognised warranty, or a professional consultant's certificate, before they lend on a new home.

What is a land promotion agreement?

Under a promotion agreement, a promoter funds and manages the planning process, then markets the land for sale with the landowner once permission is granted. The proceeds are shared under an agreed formula after the promoter's costs. With Land to Homes there is nothing to pay upfront: planning costs are only recovered from the sale proceeds if the land sells with planning.

Who pays for the planning application?

Usually the applicant pays the council fee and the cost of surveys and reports. Under a promotion agreement with Land to Homes, we fund the planning work, and the costs are only recovered from the sale proceeds if the land sells with planning. On a direct purchase without planning, the planning cost and risk become ours.

Do you buy land in Pimlico?

Yes. Land to Homes looks at land in Pimlico and elsewhere in Greater London, including Woodford Green, Dagenham and Morden. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

CallFree appraisal