Part of the S&K Group · Land, planning and new homesEngland · Wales · Scotland · Northern Ireland0800 088 6248
Land to Homes emblem: two house roofs over green fieldsLANDTOHOMES
New homes and housing · Greater London

Affordable Housing in Pimlico

How is new affordable housing delivered in Pimlico?

Land to Homes includes affordable housing in the schemes it plans in Pimlico, usually delivered through a planning obligation and transferred to a registered housing provider. The types vary by nation and local policy, from social rent to shared ownership and discounted sale. You can register interest with us, but eligibility and allocation are always decided by the council or provider.

Hand holding a house key in front of the open front door of a new brick homePimlico · SW1

Register your interest

Tell us where you want to live and what you need. Free, no obligation.

Registering interest is not a housing application. Social and affordable homes are allocated by councils and housing providers through their own lists.

Prefer to talk? Call 0800 088 6248.

  • Free to registerNo fees, no deposit, no obligation
  • Hear firstIf homes are released near you
  • Affordable homesWith councils and housing associations
  • Clear informationTenure, specification and warranty
  • UK-wideEngland, Wales, Scotland and NI

New homes around Pimlico

In Greater London, Pimlico lies about a mile south of London; its central postcode district is SW1. City of Westminster is the closest neighbouring place we cover, at about 1 mile, followed by Battersea and Chelsea. Within England, Pimlico falls in the London region.

People registering interest around Pimlico can tell us whether they want homes for private rent, two- and three-bedroom family homes or homes for shared ownership. In England, where Pimlico sits, planning decisions are made by the local planning authority, usually the district, borough, city or unitary council (or a national park authority).

Tell us what you need in Pimlico and we will be in touch if homes are released nearby.

What we offer in Pimlico

Register interest

You can register interest with us, and we will point you to the council or provider responsible if affordable homes come forward on one of our sites.

Every main tenure explained

Social rent, affordable rent, shared ownership, discounted market sale and their equivalents in each nation, explained in plain terms with who each one is for.

Nation-aware delivery

Affordable housing works differently in England, Wales, Scotland and Northern Ireland, and we follow the rules and funding routes of each.

Designed to fit in

We design affordable homes to sit alongside homes for sale and spread them through a scheme, so the tenures are hard to tell apart.

How the rules work in Pimlico

Affordable homes in Pimlico are usually funded through a mix of Section 106 contributions from market schemes and grant from Homes England's Social and Affordable Homes Programme 2026 to 2036, or from the Greater London Authority in London. Registered providers, regulated by the Regulator of Social Housing, own and manage most of them. Land to Homes can bring forward land and build homes for councils and housing associations, including homes for Social Rent.

In England, affordable housing is defined in the National Planning Policy Framework and is usually secured through Section 106 agreements. Homes are transferred to registered providers regulated by the Regulator of Social Housing. Grant funding is usually channelled through Homes England, or the Greater London Authority in London. Tenures include social rent, affordable rent, shared ownership and discounted market sale.

Key rules in Pimlico
National planning policyNational Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance
Who decides applicationsThe local planning authority, usually the district, borough, city or unitary council (or a national park authority)
In-principle consentOutline planning permission, with reserved matters approved later
Land transaction tax (paid by the buyer)Stamp Duty Land Tax (SDLT)

Questions about Affordable Housing in Pimlico

Can I register interest in an affordable home with Land to Homes?

Yes, but registering with us is not an application and does not affect eligibility. If a site we bring forward includes affordable homes, we will tell you which council or housing provider is responsible so you can apply through them. You should also register directly with your council and with housing associations in the area.

What is discounted market sale?

Discounted market sale homes are sold below market value to eligible buyers, with the discount secured by a planning obligation so that it usually passes on to future buyers too. They are used mainly in England. Eligibility and the size of the discount are set by the council's policy and the planning agreement, not by the developer.

How is affordable housing delivered on new developments?

Usually through planning. The council's development plan sets out how much affordable housing a scheme should provide, and the commitment is secured in a planning obligation. The developer builds the homes and transfers them to a registered provider at a price that reflects their affordable status, sometimes supported by public grant. The provider then lets or sells them.

Who decides if I am eligible for an affordable home?

The council, the housing association or other provider, and the rules of the particular scheme. Eligibility usually depends on household income, housing need and sometimes a local connection to the area. Land to Homes does not decide eligibility or allocate homes. If you are interested, contact your local council's housing team and housing associations working in the area.

Can I register for new homes in Pimlico?

Yes. Registering for Pimlico is free and does not commit you to anything. There are no homes available yet; if we bring homes forward in or near Pimlico, we will contact you.

Read more: Affordable Housing · Guide: How affordable and social homes are delivered across the UK

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

CallRegister interest