Landowner Joint Ventures in Pimlico
A landowner joint venture in Pimlico is a deal where you contribute the land and Land to Homes brings planning, design, construction and project management. Instead of a one-off price, you share in the outcome once the homes are sold or let, under terms agreed in writing before work begins. It carries more risk than a straight sale.
Pimlico · SW1Free site appraisal
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- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Our coverage in Pimlico
About a mile south of London, Pimlico is part of our Greater London coverage, centred on postcode district SW1. Nearby, we also cover City of Westminster, Battersea and Chelsea, all within 2 miles. Pimlico is in the London region of England.
Sites worth a conversation around Pimlico: paddocks on the edge of Pimlico, backland plots with a workable access and small holdings and pony paddocks. Planning in Pimlico follows England’s rules: the National Planning Policy Framework sets national policy and the council’s Local Plan sets local policy.
Send us a postcode in or near SW1 and we will start with a free desktop appraisal.
What we offer in Pimlico
Decisions and deadlock
The agreement should say who decides on design, pricing, contractors and programme, which matters need both parties' consent, and how any disagreement is resolved without stalling the project.
Land value agreed first
Your land is valued at the outset so everyone knows what it contributes. That figure often sets an entitlement paid to you before any profit is shared, which is a key protection in most structures.
Funding and lender security
Development lenders usually want a first charge over the land. If your land is charged, you need to understand what happens if the project runs into difficulty and what protection the agreement gives you.
Choice of structure
A joint venture can be purely contractual, a joint venture company or a limited liability partnership. Each handles control, liability, tax and exit differently, and your own advisers should help you choose.
The English system, as it applies in Pimlico
Whether a field or large garden could take homes depends mostly on the council's Local Plan and national policy. Under the National Planning Policy Framework, plans define settlement boundaries, and land just outside Pimlico may still come forward if it is allocated, previously developed or meets evidenced unmet housing need. Smaller housing schemes can also use Permission in Principle, an England-only route that settles location, use and amount first. Our free appraisal explains which route suits your land.
In England, a joint venture scheme still has to meet the Local Plan, the NPPF and, where it applies, biodiversity net gain. Affordable housing is usually secured through a Section 106 agreement, which affects cash flow. If land is transferred into a joint venture company, Stamp Duty Land Tax can arise, and the transfer is registered at HM Land Registry.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| Who decides applications | The local planning authority, usually the district, borough, city or unitary council (or a national park authority) |
| In-principle consent | Outline planning permission, with reserved matters approved later |
| Land registration | HM Land Registry |
Your questions answered for Pimlico
What happens if the joint venture does not get planning?
The agreement should say. Common approaches include ending the venture with each party bearing its own costs, or allowing a revised application within a set period. Make sure you know whether any planning costs could ever be charged to you, and in what circumstances, before you sign.
How is the land valued in a joint venture?
Usually by agreement or independent valuation at the start, based on its value with or without planning. That figure may give you a first call on proceeds before any profit is shared. The method matters a great deal, so agree it in writing and consider taking advice from your own surveyor.
Can a joint venture include affordable or rental homes?
Yes. A scheme can combine homes for sale, homes for rent and affordable or social homes delivered with a council or housing association. The mix changes the cash flow and when money is paid out, so it should be agreed between the parties before the planning application is submitted.
Will a lender take a charge over my land in a joint venture?
Often, yes. Development lenders normally require security, and the land is the main asset. If your land is charged and the project fails, the lender may be able to sell it. Some structures delay transferring or charging the land, so take legal advice on how your interest is protected.
Do you buy land in Pimlico?
Yes. Land to Homes looks at land in Pimlico and elsewhere in Greater London, including Greenwich, Streatham and Dagenham. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.
Read more: Landowner Joint Ventures · Guide: Option agreement or promotion agreement: what is the difference?