Land Promotion Agreements in Dyfed
Promotion agreements are often used for larger sites in Dyfed that need a plan allocation or a major planning application. The agreement sets a term, a minimum price, the promoter's fee and how costs are recovered. Land to Homes explains each term in plain English and pays your reasonable legal fees, agreed up front in the heads of terms.
DyfedFree site appraisal
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- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Our coverage in Dyfed
Across Dyfed, we cover Llanelli and 4 other towns, among them Haverfordwest, Carmarthen and Aberystwyth. Neighbouring areas we also cover include West Glamorgan, Mid Glamorgan and Powys.
Sites worth a conversation around Dyfed: large and long rear gardens, redundant agricultural buildings and fields put forward or allocated in the local plan. Because Dyfed is in Wales, land titles are registered with HM Land Registry and transfers attract Land Transaction Tax (LTT).
If you own land near Dyfed, the first step is a free, no-obligation appraisal.
What we offer in Dyfed
Interests aligned on price
The promoter's fee is linked to the sale price, so we only do well if you do. That is the main difference from an option, where the buyer benefits from a lower valuation.
Open-market sale
Once planning is secured, the land is marketed to housebuilders and other buyers, usually through an agent. The aim is genuine competition between bidders, rather than reliance on a single valuation figure.
Retained land protected
If you keep neighbouring land, the agreement can secure access and services to it, so the new scheme does not cut off the rest of your holding or limit its future use.
Planning work funded by us
Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.
How the rules work in Dyfed
Drainage has its own approval in Wales. Most new developments of more than one home, or with 100 square metres or more of construction area, need sustainable drainage approval from the council's SuDS Approving Body, separate from planning permission, before building starts. For land around Dyfed, that shapes layout and how many homes fit, so our free site appraisal looks at it alongside access, Local Development Plan policy and the biodiversity requirements of Planning Policy Wales.
In Wales, the route for larger sites is usually allocation in a replacement Local Development Plan, starting with the candidate site process. The promotion budget should cover sustainable drainage approval from the SuDS approving body, Welsh language or phosphate assessments where relevant, and Section 106 obligations. The buyer pays Land Transaction Tax on the eventual purchase.
| National planning policy | Planning Policy Wales (Edition 12) and Future Wales: the National Plan 2040, supported by Technical Advice Notes |
|---|---|
| Local planning document | Local Development Plan (LDP) |
| Who decides applications | The local planning authority, usually the county or county borough council (or a national park authority) |
| In-principle consent | Outline planning permission, with reserved matters approved later |
| Land transaction tax (paid by the buyer) | Land Transaction Tax (LTT) |
| Land registration | HM Land Registry |
| How a sale becomes binding | As in England, a land sale becomes legally binding on exchange of contracts and finishes on completion, with the title registered at HM Land Registry. |
| Developer contributions | Section 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council has adopted it |
Your questions answered for Dyfed
Will I have a say over who buys the land?
Usually, yes. Promotion agreements typically involve the landowner in agreeing the marketing approach and the choice of buyer, subject to the minimum price. Where several bids meet the minimum, the agreement sets out how the preferred bid is chosen and what happens if the parties disagree.
Can a promotion agreement cover land owned by several people?
Yes. Neighbours, family members or trustees can sign one agreement, or linked agreements, often with a separate arrangement for sharing proceeds between them. This makes it easier to bring forward a larger site with a single planning strategy. Our land assembly page explains how sharing usually works.
What fee does a land promoter take?
The fee is usually a share of the sale proceeds, sometimes calculated after costs are deducted and sometimes capped. There is no standard rate: it depends on the size of the site, the planning risk and the costs involved. Ask for the fee and the cost rules to be set out clearly in the heads of terms.
How does a land promotion agreement work?
The landowner and promoter sign an agreement for a set term. The promoter funds and runs the planning process. If permission is granted, the land is sold on the open market, provided offers meet an agreed minimum price. From the proceeds, the promoter recovers its costs and takes an agreed fee, and the landowner receives the balance.
Do you work with landowners in Dyfed?
We do. We work with landowners across Dyfed, including Llanelli, Ammanford and Haverfordwest. Send us a postcode and we will start with a free, no-obligation appraisal of what the land could take.
Read more: Land Promotion Agreements · Guide: Tax when selling land for development