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For landowners · Dyfed

Land Promotion Agreements in Haverfordwest

How does land promotion work in Haverfordwest?

With promotion, you keep your land in Haverfordwest while Land to Homes pays for the surveys, design and planning application. There is nothing to pay upfront: costs are recovered from the sale proceeds only if the land sells with planning. A minimum price agreed at the start means you are not obliged to sell below that figure.

Aerial view of open farmland with hedgerows on the edge of a townHaverfordwest · SA61

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Tell us about your land and we will call you back. No cost, no obligation.

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  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Land we look at around Haverfordwest

About 35 miles west of Llanelli, Haverfordwest is part of our Dyfed coverage, centred on postcode district SA61. Nearby, we also cover Carmarthen, Llanelli and Gorseinon, all within 41 miles.

Around Haverfordwest we look at paddocks on the edge of Haverfordwest, land that already has planning permission and corner plots and side gardens. Planning in Haverfordwest follows Wales’s rules: Planning Policy Wales sets national policy and the council’s Local Development Plan sets local policy.

A postcode and a rough boundary are enough for us to start a free appraisal of land near Haverfordwest.

What we offer in Haverfordwest

Strategic planning work

Larger sites often need representations to the development plan, studies on transport, drainage and ecology, and engagement with the local community. We manage that work and report progress to you.

Planning work funded by us

Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.

Retained land protected

If you keep neighbouring land, the agreement can secure access and services to it, so the new scheme does not cut off the rest of your holding or limit its future use.

Open-market sale

Once planning is secured, the land is marketed to housebuilders and other buyers, usually through an agent. The aim is genuine competition between bidders, rather than reliance on a single valuation figure.

Rules that apply in Haverfordwest

Drainage has its own approval in Wales. Most new developments of more than one home, or with 100 square metres or more of construction area, need sustainable drainage approval from the council's SuDS Approving Body, separate from planning permission, before building starts. For land around Haverfordwest, that shapes layout and how many homes fit, so our free site appraisal looks at it alongside access, Local Development Plan policy and the biodiversity requirements of Planning Policy Wales.

In Wales, the route for larger sites is usually allocation in a replacement Local Development Plan, starting with the candidate site process. The promotion budget should cover sustainable drainage approval from the SuDS approving body, Welsh language or phosphate assessments where relevant, and Section 106 obligations. The buyer pays Land Transaction Tax on the eventual purchase.

Key rules in Haverfordwest
National planning policyPlanning Policy Wales (Edition 12) and Future Wales: the National Plan 2040, supported by Technical Advice Notes
Local planning documentLocal Development Plan (LDP)
In-principle consentOutline planning permission, with reserved matters approved later
Land registrationHM Land Registry

Land Promotion Agreements in Haverfordwest: questions

Who pays if the planning application fails?

On a Land to Homes promotion agreement there is nothing to pay upfront. We fund the planning work, and our costs are recovered from the sale proceeds only if the land sells with planning. How costs are treated in every scenario is written into the heads of terms before you sign anything.

Will I have a say over who buys the land?

Usually, yes. Promotion agreements typically involve the landowner in agreeing the marketing approach and the choice of buyer, subject to the minimum price. Where several bids meet the minimum, the agreement sets out how the preferred bid is chosen and what happens if the parties disagree.

What is a minimum price in a promotion agreement?

It is the lowest figure at which the landowner can be required to sell once planning is granted. It protects you from a sale in a weak market. Set it too high and the land may not sell; set it too low and it gives little protection. Some agreements allow review by an independent surveyor.

Is a promotion agreement better than an option?

Neither is better in every case. Promotion often suits larger sites where open-market competition is likely to drive the price and the landowner wants transparency. An option can suit smaller or more complex sites where one committed buyer matters more. Our guide to option and promotion agreements compares the two.

Do you buy land in Haverfordwest?

Yes. Land to Homes looks at land in Haverfordwest and elsewhere in Dyfed, including Ammanford, Llanelli and Carmarthen. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.

Read more: Land Promotion Agreements · Guide: Who pays for land promotion? Fees, costs and legal fees explained

Land Promotion Agreements elsewhere in Dyfed

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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