Land Promotion Agreements in Gwynedd
With promotion, you keep your land in Gwynedd while Land to Homes pays for the surveys, design and planning application. There is nothing to pay upfront: costs are recovered from the sale proceeds only if the land sells with planning. A minimum price agreed at the start means you are not obliged to sell below that figure.
GwyneddFree site appraisal
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- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Land and sites near Gwynedd
Our Gwynedd coverage takes in 4 towns and cities, centred on Bangor (Gwynedd) and including Holyhead, Caernarfon and Pwllheli. If your land is near a boundary, we also cover Clwyd, Powys and Dyfed.
In and around Gwynedd, the land we appraise ranges from small holdings and pony paddocks to corner plots and side gardens, including redundant agricultural buildings. In Wales, where Gwynedd sits, planning decisions are made by the local planning authority, usually the county or county borough council (or a national park authority).
A postcode and a rough boundary are enough for us to start a free appraisal of land near Gwynedd.
Why work with Land to Homes in Gwynedd
Strategic planning work
Larger sites often need representations to the development plan, studies on transport, drainage and ecology, and engagement with the local community. We manage that work and report progress to you.
Planning work funded by us
Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.
Interests aligned on price
The promoter's fee is linked to the sale price, so we only do well if you do. That is the main difference from an option, where the buyer benefits from a lower valuation.
Clear fee and cost rules
The heads of terms state the fee, which costs can be recovered and whether any cap applies, so you can see what will come out of the proceeds before you sign.
The Welsh system, as it applies in Gwynedd
Land to Homes buys and promotes land for new homes across Wales, including around Gwynedd. Some landowners prefer a direct sale with no onward chain, subject to survey, title and contract. Others choose a promotion agreement, where we fund the planning work and recover our costs from the sale proceeds only if the land sells with planning. Either way, decisions follow the Local Development Plan and Planning Policy Wales, and nothing is certain until consent is granted.
In Wales, the route for larger sites is usually allocation in a replacement Local Development Plan, starting with the candidate site process. The promotion budget should cover sustainable drainage approval from the SuDS approving body, Welsh language or phosphate assessments where relevant, and Section 106 obligations. The buyer pays Land Transaction Tax on the eventual purchase.
| National planning policy | Planning Policy Wales (Edition 12) and Future Wales: the National Plan 2040, supported by Technical Advice Notes |
|---|---|
| Local planning document | Local Development Plan (LDP) |
| Who decides applications | The local planning authority, usually the county or county borough council (or a national park authority) |
| In-principle consent | Outline planning permission, with reserved matters approved later |
| Land transaction tax (paid by the buyer) | Land Transaction Tax (LTT) |
| Land registration | HM Land Registry |
| How a sale becomes binding | As in England, a land sale becomes legally binding on exchange of contracts and finishes on completion, with the title registered at HM Land Registry. |
| Developer contributions | Section 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council has adopted it |
Land Promotion Agreements in Gwynedd: questions
Is a promotion agreement better than an option?
Neither is better in every case. Promotion often suits larger sites where open-market competition is likely to drive the price and the landowner wants transparency. An option can suit smaller or more complex sites where one committed buyer matters more. Our guide to option and promotion agreements compares the two.
What is a minimum price in a promotion agreement?
It is the lowest figure at which the landowner can be required to sell once planning is granted. It protects you from a sale in a weak market. Set it too high and the land may not sell; set it too low and it gives little protection. Some agreements allow review by an independent surveyor.
Who pays if the planning application fails?
On a Land to Homes promotion agreement there is nothing to pay upfront. We fund the planning work, and our costs are recovered from the sale proceeds only if the land sells with planning. How costs are treated in every scenario is written into the heads of terms before you sign anything.
What fee does a land promoter take?
The fee is usually a share of the sale proceeds, sometimes calculated after costs are deducted and sometimes capped. There is no standard rate: it depends on the size of the site, the planning risk and the costs involved. Ask for the fee and the cost rules to be set out clearly in the heads of terms.
Do you work with landowners in Gwynedd?
We do. We work with landowners across Gwynedd, including Bangor (Gwynedd), Holyhead and Pwllheli. Send us a postcode and we will start with a free, no-obligation appraisal of what the land could take.
Read more: Land Promotion Agreements · Guide: How to sell land for development