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For landowners · County Londonderry

Land Promotion Agreements in Derry/Londonderry

How does land promotion work in Derry/Londonderry?

With promotion, you keep your land in Derry/Londonderry while Land to Homes pays for the surveys, design and planning application. There is nothing to pay upfront: costs are recovered from the sale proceeds only if the land sells with planning. A minimum price agreed at the start means you are not obliged to sell below that figure.

Aerial view of open farmland with hedgerows on the edge of a townDerry/Londonderry · BT48

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  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Selling land around Derry/Londonderry

Derry/Londonderry (BT48) is the hub of our County Londonderry coverage, with 3 further towns covered. The nearest other places we cover are Strabane (13 miles), Limavady (15 miles) and Coleraine (27 miles).

In and around Derry/Londonderry, the land we appraise ranges from fields put forward or allocated in the local plan to infill gaps along existing streets, including redundant agricultural buildings. In Northern Ireland, where Derry/Londonderry sits, planning decisions are made by the 11 district councils, with the Department for Infrastructure deciding regionally significant applications.

Tell us where your land is around Derry/Londonderry and we will explain the routes open to you.

What we offer in Derry/Londonderry

Minimum price agreed early

The agreement sets a floor below which you cannot be required to sell. Some agreements allow it to be reviewed by an independent surveyor if the market moves during the term.

Clear fee and cost rules

The heads of terms state the fee, which costs can be recovered and whether any cap applies, so you can see what will come out of the proceeds before you sign.

Interests aligned on price

The promoter's fee is linked to the sale price, so we only do well if you do. That is the main difference from an option, where the buyer benefits from a lower valuation.

Planning work funded by us

Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.

How the rules work in Derry/Londonderry

Selling land near Derry/Londonderry follows a familiar pattern in Northern Ireland: heads of terms, then an exchange of contracts signed by both sides, which makes the sale binding, and completion. The buyer pays Stamp Duty Land Tax, as in England, and the title is registered with Land Registry, part of Land & Property Services, although older titles may first need moving from the Registry of Deeds. Infrastructure and affordable housing are usually secured through a Section 76 planning agreement.

In Northern Ireland, larger sites generally need zoning for housing in the council's local policies plan, which follows its adopted plan strategy. Regionally significant proposals are decided by the Department for Infrastructure. Promotion work should allow for Section 76 obligations, DfI Roads requirements and wastewater capacity, which can be a constraint in parts of Northern Ireland.

Key rules in Derry/Londonderry
National planning policyStrategic Planning Policy Statement (SPPS, Edition 2), applied with retained Planning Policy Statements until each council adopts its Plan Strategy
Local planning documentLocal Development Plan (LDP), made up of a Plan Strategy and a Local Policies Plan
How a sale becomes bindingA land sale becomes legally binding when contracts signed by both parties are exchanged and finishes on completion, with the title registered in the Land Registry at Land & Property Services.
Developer contributionsSection 76 planning agreements under the Planning Act (Northern Ireland) 2011 (there is no Community Infrastructure Levy)

Common questions in Derry/Londonderry

What fee does a land promoter take?

The fee is usually a share of the sale proceeds, sometimes calculated after costs are deducted and sometimes capped. There is no standard rate: it depends on the size of the site, the planning risk and the costs involved. Ask for the fee and the cost rules to be set out clearly in the heads of terms.

Will I have a say over who buys the land?

Usually, yes. Promotion agreements typically involve the landowner in agreeing the marketing approach and the choice of buyer, subject to the minimum price. Where several bids meet the minimum, the agreement sets out how the preferred bid is chosen and what happens if the parties disagree.

How does a land promotion agreement work?

The landowner and promoter sign an agreement for a set term. The promoter funds and runs the planning process. If permission is granted, the land is sold on the open market, provided offers meet an agreed minimum price. From the proceeds, the promoter recovers its costs and takes an agreed fee, and the landowner receives the balance.

Can a promotion agreement cover land owned by several people?

Yes. Neighbours, family members or trustees can sign one agreement, or linked agreements, often with a separate arrangement for sharing proceeds between them. This makes it easier to bring forward a larger site with a single planning strategy. Our land assembly page explains how sharing usually works.

Do you buy land in Derry/Londonderry?

Yes. Land to Homes looks at land in Derry/Londonderry and elsewhere in County Londonderry, including Magherafelt, Limavady and Coleraine. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.

Read more: Land Promotion Agreements · Guide: How to sell land for development

Land Promotion Agreements elsewhere in County Londonderry

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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