Landowner Joint Ventures in Croydon
Joint ventures in Croydon suit landowners who can wait for their money and are comfortable with uncertainty. Your land becomes part of a development, with Land to Homes, part of the S&K Group, running planning and construction. How costs, profit, decisions and any lender's security over the land are handled is all set out in the agreement.
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- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Selling land around Croydon
Croydon (CR0) is one of the Greater London towns we cover, about 9 miles south of London. The nearest other places we cover are South Croydon (1 mile), Wallington (3 miles) and Carshalton (3 miles). Croydon is in the London region of England.
Sites worth a conversation around Croydon: farmland next to the settlement boundary, infill gaps along existing streets and fields put forward or allocated in the local plan. In England, where Croydon sits, planning decisions are made by the local planning authority, usually the district, borough, city or unitary council (or a national park authority).
Tell us where your land is around Croydon and we will explain the routes open to you.
What you get in Croydon
Choice of structure
A joint venture can be purely contractual, a joint venture company or a limited liability partnership. Each handles control, liability, tax and exit differently, and your own advisers should help you choose.
Decisions and deadlock
The agreement should say who decides on design, pricing, contractors and programme, which matters need both parties' consent, and how any disagreement is resolved without stalling the project.
Clear exit routes
The agreement should cover what happens on completion, if one party wants to leave, or if planning is refused. Clear exit terms protect both sides from being locked into a project that no longer works.
Construction within the group
As part of the S&K Group, a construction and property group, Land to Homes plans schemes around homes it can build, keeping design, cost control and delivery closely connected.
Planning and land rules in Croydon
In England, most planning applications for new homes in Croydon are decided by the local planning authority, usually the council, using its Local Plan and the National Planning Policy Framework. Many landowners sell without planning, either outright or through an option or promotion agreement that funds the application first. Land to Homes offers a free site appraisal, pays your reasonable legal fees on option and promotion agreements, and can buy suitable sites directly, subject to survey, title and contract.
In England, a joint venture scheme still has to meet the Local Plan, the NPPF and, where it applies, biodiversity net gain. Affordable housing is usually secured through a Section 106 agreement, which affects cash flow. If land is transferred into a joint venture company, Stamp Duty Land Tax can arise, and the transfer is registered at HM Land Registry.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| Land registration | HM Land Registry |
| How a sale becomes binding | A land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry. |
| Developer contributions | Section 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it |
Common questions in Croydon
Do I have to put money into a joint venture?
Not always. In many landowner joint ventures the land is the landowner's whole contribution, while the developer arranges the rest of the funding. Some structures ask both parties to contribute cash. The agreement should state clearly whether any further contribution could ever be required from you, and in what circumstances.
Can a joint venture include affordable or rental homes?
Yes. A scheme can combine homes for sale, homes for rent and affordable or social homes delivered with a council or housing association. The mix changes the cash flow and when money is paid out, so it should be agreed between the parties before the planning application is submitted.
Is a joint venture riskier than selling my land?
Usually, yes. A sale gives you a known figure. In a joint venture, what you receive depends on build costs, sales values, funding and timing, all of which can change. If the market falls or costs rise, your share could be less than a straight sale would have achieved, which is why advice before committing matters.
What happens if the joint venture does not get planning?
The agreement should say. Common approaches include ending the venture with each party bearing its own costs, or allowing a revised application within a set period. Make sure you know whether any planning costs could ever be charged to you, and in what circumstances, before you sign.
Do you work with landowners in Croydon?
We do. We work with landowners in Croydon and elsewhere in Greater London, including Leytonstone, Thamesmead and Dagenham. Send us a postcode and we will start with a free, no-obligation appraisal of what the land could take.
Read more: Landowner Joint Ventures · Guide: Landowner joint ventures explained: sharing in the development