Sell Brownfield Land in Longton
What a brownfield site in Longton is worth for homes depends less on its size than on what lies underneath and next door. Our free, no-obligation appraisal looks at former uses, likely ground conditions, flood risk, access and any business tenants, then explains whether a direct sale, conditional contract or promotion suits the site.
Longton · ST3Free site appraisal
Tell us about your land and we will call you back. No cost, no obligation.
Prefer to talk? Call 0800 088 6248.
- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Our coverage in Longton
Longton (ST3) is one of the Staffordshire towns we cover, about 3 miles south-east of Stoke-on-Trent. Close by, our coverage also takes in Stoke-on-Trent, Newcastle under Lyme and Kidsgrove. Longton is in the West Midlands region of England. From our Birmingham head office in Great Barr, Longton is about 30 miles away.
Sites worth a conversation around Longton: paddocks on the edge of Longton, fields put forward or allocated in the local plan and backland plots with a workable access. Planning in Longton follows England’s rules: the National Planning Policy Framework sets national policy and the council’s Local Plan sets local policy.
Send us a postcode in or near ST3 and we will start with a free desktop appraisal.
What you get in Longton
Neighbouring uses considered
New homes next to workshops, busy roads or late-night venues need protection from noise and smells. In England and Wales, the agent of change principle can put the cost of mitigation on the new development.
Direct purchase of brownfield sites
Where a brownfield site suits us, we can buy it ourselves, with or without planning and with no onward chain, subject to survey, title and contract.
VAT on commercial sites
If you have opted to tax the property, VAT may be chargeable on the sale, which affects what a buyer pays. Your accountant should confirm the position before a price is agreed.
Tenants and leases
If business tenants remain, their lease terms and any statutory protection affect when the site can be cleared. We review the leases before agreeing timing with you.
Rules that apply in Longton
Land with no planning permission can still be sold. Around Longton, the usual routes in England are a direct sale, an option agreement or a promotion agreement, where the planning work is funded for you and the land is sold once consent is granted. Outline planning permission settles the principle, with reserved matters approved later. Section 106 obligations, the Community Infrastructure Levy where charged and biodiversity net gain all affect what a site is worth, so independent advice matters.
In England, councils keep brownfield land registers, and sites on Part 2 of a register can be granted Permission in Principle. The NPPF gives substantial weight to using suitable brownfield land for homes. Contamination is normally handled through planning conditions, following the Environment Agency's land contamination risk management guidance, with Part 2A of the Environmental Protection Act 1990 as a backstop.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| Local planning document | Local Plan |
| In-principle consent | Outline planning permission, with reserved matters approved later |
| How a sale becomes binding | A land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry. |
Your questions answered for Longton
Will VAT apply when I sell my brownfield site?
It may. If you have opted to tax the land or buildings, VAT can apply to the sale price. Whether the option can be disapplied depends on what the buyer intends to do with the property, and the rules are technical. Ask your accountant before agreeing a price, because it affects what the buyer pays.
Can I sell a commercial site that still has tenants?
Yes. Many sites sell with tenants in place, and the buyer manages the leases coming to an end. Business tenants can have statutory rights to stay in some cases, so the lease terms and any notices matter. We review the leases and agree timing that works for you and, where possible, for the tenants.
What counts as brownfield land?
Brownfield, or previously developed land, is land that is or was occupied by a permanent structure, including the land around it. Former yards, depots, garage blocks and commercial buildings usually qualify. Definitions vary by nation, and some exclude private gardens, agricultural buildings or sites where earlier remains have blended into the landscape.
Do I need a contamination report before selling?
Not necessarily, but it helps. A desk study of past uses is relatively inexpensive and gives buyers confidence. If you hold older reports, share them. Buyers will usually carry out their own investigations anyway, both as part of their due diligence and because planning conditions often require them.
Is Longton an area you cover for land?
Yes, we cover land in Longton and elsewhere in Staffordshire, including Cannock, Newcastle under Lyme and Burntwood. Where a site suits us we can buy it directly, or set up an option or promotion agreement. On promotion there is nothing to pay upfront.
Read more: Sell Brownfield Land · Guide: Green Belt and grey belt land explained