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Planning, design and build · Greater London

Architecture and Masterplanning in Stratford

How are new homes designed and masterplanned in Stratford?

Before land in Stratford can go for planning, someone has to show how many homes fit and how they will look. We start with a capacity study, then develop a masterplan that respects neighbours, trees, levels and drainage. The design is tested for cost and buildability at every stage, so what gets approved is something that can actually be built.

Architect’s desk with a printed residential masterplan, scale ruler and pencilStratford · E15

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Tell us about your land and we will call you back. No cost, no obligation.

Prefer to talk? Call 0800 088 6248.

  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Sites we take on near Stratford

We cover Stratford as part of Greater London. It is about 6 miles east of London, around postcode district E15. Bow is the closest neighbouring place we cover, at about 1 mile, followed by Canning Town and Canary Wharf. Stratford is part of England’s London region.

Projects we can take on around Stratford include land with an expired or ageing consent, sites where the layout needs to change and fields that need a masterplan before an application. Because Stratford is in England, land titles are registered with HM Land Registry and transfers attract Stamp Duty Land Tax (SDLT).

If you have a site near Stratford that is stuck, a short call is the best place to start.

What we offer in Stratford

Clear plans for landowners

We explain drawings in plain terms, so you can see how your land would be used, where the access runs and what land might be left over.

Design codes followed

Where a council has adopted a design code or design guide, we design to it and explain in the design statement how the scheme responds.

Drainage and ecology built in

Sustainable drainage, biodiversity and tree retention shape the layout from the first sketch, rather than being squeezed in after the homes are placed.

Masterplans for larger sites

Streets, open space, landscaping, play areas and phasing set out in one coherent plan, with room for homes for sale, rent and affordable tenures.

Rules that apply in Stratford

In England, most planning applications for new homes in Stratford are decided by the local planning authority, usually the council, using its Local Plan and the National Planning Policy Framework. Many landowners sell without planning, either outright or through an option or promotion agreement that funds the application first. Land to Homes offers a free site appraisal, pays your reasonable legal fees on option and promotion agreements, and can buy suitable sites directly, subject to survey, title and contract.

In England, the National Planning Policy Framework places strong weight on well-designed places, and the National Design Guide and National Model Design Code shape what councils expect. Many councils have adopted local design codes. Most applications must also deliver biodiversity net gain, which affects how much of a site is set aside for habitat.

Key rules in Stratford
Local planning documentLocal Plan
Who decides applicationsThe local planning authority, usually the district, borough, city or unitary council (or a national park authority)
In-principle consentOutline planning permission, with reserved matters approved later
Land registrationHM Land Registry

Architecture and Masterplanning in Stratford: questions

Do I need an architect for a planning application?

Not by law, but a well-designed scheme with clear drawings stands a much better chance. Larger schemes also need specialist input from landscape architects, highways engineers, drainage engineers and ecologists. Where Land to Homes promotes land, we appoint and fund the design team as part of the planning work, so the landowner does not need to.

What is a design code?

A design code is a set of simple, measurable design rules for an area or a site, covering matters such as building heights, materials, street widths and green space. In England, councils are encouraged to produce design codes, guided by the National Model Design Code. Wales, Scotland and Northern Ireland use design guides and placemaking policies to similar effect.

What is a design and access statement?

It is a short report submitted with certain planning applications that explains the design principles behind a scheme and how people will get to and move around it. In England and Wales it is usually needed for major development and for some smaller schemes in sensitive areas. Scotland and Northern Ireland set their own requirements for design statements.

What is a masterplan?

A masterplan is a drawing and supporting document that shows how a larger site will be laid out: where the homes, roads, footpaths, open space and drainage go, and how the site will be built in phases. It gives the council and the community a clear picture of the scheme before detailed designs are prepared for each phase.

Do you take on planning and building work in Stratford?

Yes, on sites we buy, option, promote or develop in partnership in Stratford and elsewhere in Greater London, including Wembley, Camden Town and Enfield Town. We do not take on planning or building work for third parties as a consultancy.

Read more: Architecture and Masterplanning · Guide: Planning permission explained for landowners

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

CallFree appraisal