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Planning, design and build · Greater London

Architecture and Masterplanning in Putney

How are new homes designed and masterplanned in Putney?

Before land in Putney can go for planning, someone has to show how many homes fit and how they will look. We start with a capacity study, then develop a masterplan that respects neighbours, trees, levels and drainage. The design is tested for cost and buildability at every stage, so what gets approved is something that can actually be built.

White card architectural model of a small cul-de-sac in a planning studioPutney · SW15

Free site appraisal

Tell us about your land and we will call you back. No cost, no obligation.

Prefer to talk? Call 0800 088 6248.

  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Our work around Putney

In Greater London, Putney lies about 5 miles south-west of London; its central postcode district is SW15. The nearest other places we cover are Barnes (2 miles), Fulham (2 miles) and Wimbledon (3 miles). Putney is part of England’s London region.

Typical work around Putney: fields that need a masterplan before an application, sites that need a fresh planning strategy and in-principle consents that still need detailed approval. As Putney is in England, applications are judged against the National Planning Policy Framework, and the buyer of land pays Stamp Duty Land Tax (SDLT).

If you have a site near Putney that is stuck, a short call is the best place to start.

What we offer in Putney

Design codes followed

Where a council has adopted a design code or design guide, we design to it and explain in the design statement how the scheme responds.

Masterplans for larger sites

Streets, open space, landscaping, play areas and phasing set out in one coherent plan, with room for homes for sale, rent and affordable tenures.

Funded on promotion

Where we promote your land, the design work is part of the planning work we fund, recovered from the sale proceeds only if the land sells with planning.

Clear plans for landowners

We explain drawings in plain terms, so you can see how your land would be used, where the access runs and what land might be left over.

Planning in Putney: the English rules

Whether a field or large garden could take homes depends mostly on the council's Local Plan and national policy. Under the National Planning Policy Framework, plans define settlement boundaries, and land just outside Putney may still come forward if it is allocated, previously developed or meets evidenced unmet housing need. Smaller housing schemes can also use Permission in Principle, an England-only route that settles location, use and amount first. Our free appraisal explains which route suits your land.

In England, the National Planning Policy Framework places strong weight on well-designed places, and the National Design Guide and National Model Design Code shape what councils expect. Many councils have adopted local design codes. Most applications must also deliver biodiversity net gain, which affects how much of a site is set aside for habitat.

Key rules in Putney
National planning policyNational Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance
Who decides applicationsThe local planning authority, usually the district, borough, city or unitary council (or a national park authority)
Land registrationHM Land Registry
How a sale becomes bindingA land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry.

Your questions answered for Putney

How many homes could my land take?

It depends on the size and shape of the site, the access, the character of the area, the open space and drainage the scheme needs, and local planning policy on density. Sites of the same size can have very different capacities. A capacity study is the reliable way to answer the question, and our free site appraisal gives an indicative figure.

Do new housing schemes need sustainable drainage?

In most cases, yes. National and local policy usually expects new developments to manage rainwater sustainably, for example with swales, ponds and permeable paving. In Wales, most new developments need separate approval from the local SuDS approving body. We design drainage into the layout from the start, because it can take up a real share of the site.

How do you make new homes fit in with existing streets?

We study the scale, materials, building lines and spaces of the surrounding area and design homes and streets that respond to them. On a village edge that might mean lower density and more landscaping; in a town, homes that follow the existing street pattern. Early talks with planning officers and neighbours help shape the design.

What is a design and access statement?

It is a short report submitted with certain planning applications that explains the design principles behind a scheme and how people will get to and move around it. In England and Wales it is usually needed for major development and for some smaller schemes in sensitive areas. Scotland and Northern Ireland set their own requirements for design statements.

Do you take on planning and building work in Putney?

Yes, on sites we buy, option, promote or develop in partnership in Putney and elsewhere in Greater London, including Ilford, Archway and Chalk Farm. We do not take on planning or building work for third parties as a consultancy.

Read more: Architecture and Masterplanning · Guide: Planning permission explained for landowners

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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