Part of the S&K Group · Land, planning and new homesEngland · Wales · Scotland · Northern Ireland0800 088 6248
Land to Homes emblem: two house roofs over green fieldsLANDTOHOMES
Planning, design and build · Greater London

Architecture and Masterplanning in Greenford

How are new homes designed and masterplanned in Greenford?

Architecture and masterplanning in Greenford is the design work that turns a parcel of land into a layout of homes, streets and open space that a council can approve and a builder can deliver. Land to Homes prepares capacity studies, site layouts, house types and design statements, testing each one against planning policy, access, drainage and the character of the area.

Architect’s desk with a printed residential masterplan, scale ruler and pencilGreenford · UB6

Free site appraisal

Tell us about your land and we will call you back. No cost, no obligation.

Prefer to talk? Call 0800 088 6248.

  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Sites we take on near Greenford

Greenford (UB6) is one of the Greater London towns we cover, about 10 miles west of London. Nearby, we also cover Northolt, Southall and Wembley, all within 3 miles. Greenford is part of England’s London region.

Projects we can take on around Greenford include land with an expired or ageing consent, land where self-build plots could suit the market and sites where the layout needs to change. Because Greenford is in England, land titles are registered with HM Land Registry and transfers attract Stamp Duty Land Tax (SDLT).

Tell us about the site near Greenford and we will explain how we would take it forward.

How we work in Greenford

Funded on promotion

Where we promote your land, the design work is part of the planning work we fund, recovered from the sale proceeds only if the land sells with planning.

Capacity studies

We test several layouts to show what a site could realistically take, allowing for access, open space, drainage and the separation distances councils expect between homes.

Buildability checked

We test every scheme for construction cost and practicality, so the consent we seek is for homes that can actually be built and then sold or let.

Design codes followed

Where a council has adopted a design code or design guide, we design to it and explain in the design statement how the scheme responds.

Planning and land rules in Greenford

In England, most planning applications for new homes in Greenford are decided by the local planning authority, usually the council, using its Local Plan and the National Planning Policy Framework. Many landowners sell without planning, either outright or through an option or promotion agreement that funds the application first. Land to Homes offers a free site appraisal, pays your reasonable legal fees on option and promotion agreements, and can buy suitable sites directly, subject to survey, title and contract.

In England, the National Planning Policy Framework places strong weight on well-designed places, and the National Design Guide and National Model Design Code shape what councils expect. Many councils have adopted local design codes. Most applications must also deliver biodiversity net gain, which affects how much of a site is set aside for habitat.

Key rules in Greenford
Local planning documentLocal Plan
In-principle consentOutline planning permission, with reserved matters approved later
Land registrationHM Land Registry
How a sale becomes bindingA land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry.

Questions about Architecture and Masterplanning in Greenford

Do I need an architect for a planning application?

Not by law, but a well-designed scheme with clear drawings stands a much better chance. Larger schemes also need specialist input from landscape architects, highways engineers, drainage engineers and ecologists. Where Land to Homes promotes land, we appoint and fund the design team as part of the planning work, so the landowner does not need to.

What is a design and access statement?

It is a short report submitted with certain planning applications that explains the design principles behind a scheme and how people will get to and move around it. In England and Wales it is usually needed for major development and for some smaller schemes in sensitive areas. Scotland and Northern Ireland set their own requirements for design statements.

Can a layout keep part of my land free from development?

Yes. A layout can be drawn to leave a paddock, a garden or a buffer next to your own home outside the development, and the boundary can be fixed in any agreement. We will explain how that choice affects the number of homes, the access and the value of the land being sold.

What is a masterplan?

A masterplan is a drawing and supporting document that shows how a larger site will be laid out: where the homes, roads, footpaths, open space and drainage go, and how the site will be built in phases. It gives the council and the community a clear picture of the scheme before detailed designs are prepared for each phase.

Do you take on planning and building work in Greenford?

Yes, on sites we buy, option, promote or develop in partnership in Greenford and elsewhere in Greater London, including Woodford Green, Hornchurch and Greenwich. We do not take on planning or building work for third parties as a consultancy.

Read more: Architecture and Masterplanning · Guide: Planning permission explained for landowners

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

CallFree appraisal