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For landowners · Greater London

Land Option Agreements in Isleworth

How does a land option agreement work in Isleworth?

A land option agreement in Isleworth gives a developer the right, but not the obligation, to buy your land within a fixed period, normally once planning permission is granted. The developer pays for the planning work. When the option is exercised, the price is usually market value with that permission, less an agreed discount and agreed costs.

Farmer and adviser at a farmhouse kitchen table reviewing a printed site planIsleworth · TW7

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  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Our coverage in Isleworth

Isleworth sits about 10 miles west of London in Greater London, in the TW7 postcode district. If your land sits between towns, Hounslow, Heston and Richmond are the closest neighbouring places on our list. Isleworth is part of England’s London region.

In and around Isleworth, the land we appraise ranges from paddocks on the edge of Isleworth to backland plots with a workable access, including infill gaps along existing streets. In England, where Isleworth sits, planning decisions are made by the local planning authority, usually the district, borough, city or unitary council (or a national park authority).

Send us a postcode in or near TW7 and we will start with a free desktop appraisal.

How we work in Isleworth

Option premium on signing

Many options include a payment when the agreement is signed, in return for tying up the land. Whether it is deducted from the final price is a point to settle in the heads of terms.

Your legal fees paid

On option agreements we pay your reasonable legal fees, with the amount agreed up front in the heads of terms, so you can instruct your own solicitor to review every clause.

Planning funded by us

We commission the surveys, design work and planning application at our own cost, and keep you informed at each stage so you know how the planning case is progressing.

Right to buy, not obligation

The developer may buy if suitable planning is granted, but does not have to. You are bound not to sell elsewhere during the term, which is why its length and exit points matter so much.

Planning and land rules in Isleworth

Selling development land in Isleworth usually starts with heads of terms, a short written summary of price, conditions and fees, before solicitors draft the contract. In England the sale becomes binding on exchange of contracts and finishes on completion, with the title then registered at HM Land Registry. The buyer normally pays Stamp Duty Land Tax. On option and promotion agreements with Land to Homes, your reasonable legal fees are covered, with the amount agreed in the heads of terms.

In England, an option is usually protected by a notice on your title at HM Land Registry. Planning is pursued through the Local Plan or an application judged against the NPPF, and price deductions often cover Section 106 obligations, the Community Infrastructure Levy and, where it applies, the cost of meeting biodiversity net gain.

Key rules in Isleworth
National planning policyNational Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance
In-principle consentOutline planning permission, with reserved matters approved later
Land registrationHM Land Registry
How a sale becomes bindingA land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry.

Land Option Agreements in Isleworth: questions

Can I sell my land while it is under option?

Not without dealing with the option first. The developer's rights are normally protected against your title, so a buyer would take the land subject to them. Selling to the option holder or negotiating a release are the usual routes. Your solicitor will explain the effect where your land is.

What is an option premium?

It is a payment a developer may make when the option is signed, in return for exclusive rights over the land. The amount varies widely from site to site and is negotiated. Some agreements deduct it from the final purchase price, while others do not, so the heads of terms should say which applies.

Is an option payment taxable?

It can be. Receiving an option payment can have tax consequences when you receive it, not only when the land is finally sold, and the later sale may be looked at together with it. The position depends on your circumstances, so speak to an accountant before you sign.

How does an option agreement work for land?

The landowner grants a developer the exclusive right to buy the land within a set term. The developer spends its own money seeking planning permission. If suitable permission is granted, the developer serves notice and buys at a price worked out under a formula in the agreement, usually market value less a discount and agreed costs.

Do you work with landowners in Isleworth?

We do. We work with landowners in Isleworth and elsewhere in Greater London, including Edmonton, Carshalton and Hampton. Send us a postcode and we will start with a free, no-obligation appraisal of what the land could take.

Read more: Land Option Agreements · Guide: How to sell land for development

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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