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For landowners · Somerset

Land Promotion Agreements in Yeovil

How does land promotion work in Yeovil?

With promotion, you keep your land in Yeovil while Land to Homes pays for the surveys, design and planning application. There is nothing to pay upfront: costs are recovered from the sale proceeds only if the land sells with planning. A minimum price agreed at the start means you are not obliged to sell below that figure.

Aerial view of long rear gardens behind 1930s semi-detached houses backing onto a paddockYeovil · BA20

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  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Land we look at around Yeovil

About 32 miles south of Bath, Yeovil is part of our Somerset coverage, centred on postcode district BA20. If your land sits between towns, Bridgwater, Taunton and Weymouth are the closest neighbouring places on our list. Yeovil is part of England’s South West region.

Sites worth a conversation around Yeovil: corner plots and side gardens, land behind street frontages and small holdings and pony paddocks. Planning in Yeovil follows England’s rules: the National Planning Policy Framework sets national policy and the council’s Local Plan sets local policy.

Send us a postcode in or near BA20 and we will start with a free desktop appraisal.

How we work in Yeovil

Planning work funded by us

Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.

Interests aligned on price

The promoter's fee is linked to the sale price, so we only do well if you do. That is the main difference from an option, where the buyer benefits from a lower valuation.

Retained land protected

If you keep neighbouring land, the agreement can secure access and services to it, so the new scheme does not cut off the rest of your holding or limit its future use.

Reasonable legal fees covered

We pay your reasonable legal fees on promotion agreements, with the amount agreed up front in the heads of terms. You choose your own solicitor to act for you.

The English system, as it applies in Yeovil

Land with no planning permission can still be sold. Around Yeovil, the usual routes in England are a direct sale, an option agreement or a promotion agreement, where the planning work is funded for you and the land is sold once consent is granted. Outline planning permission settles the principle, with reserved matters approved later. Section 106 obligations, the Community Infrastructure Levy where charged and biodiversity net gain all affect what a site is worth, so independent advice matters.

In England, promotion usually focuses on getting land allocated in a Local Plan, or permitted where the council cannot show enough land for housing. Larger schemes often go in as outline applications, and the heads of terms should explain how Section 106 obligations, the Community Infrastructure Levy and biodiversity net gain costs affect the net proceeds.

Key rules in Yeovil
Local planning documentLocal Plan
Who decides applicationsThe local planning authority, usually the district, borough, city or unitary council (or a national park authority)
In-principle consentOutline planning permission, with reserved matters approved later
Developer contributionsSection 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it

Common questions in Yeovil

Can a promotion agreement cover land owned by several people?

Yes. Neighbours, family members or trustees can sign one agreement, or linked agreements, often with a separate arrangement for sharing proceeds between them. This makes it easier to bring forward a larger site with a single planning strategy. Our land assembly page explains how sharing usually works.

Is a promotion agreement better than an option?

Neither is better in every case. Promotion often suits larger sites where open-market competition is likely to drive the price and the landowner wants transparency. An option can suit smaller or more complex sites where one committed buyer matters more. Our guide to option and promotion agreements compares the two.

Who pays if the planning application fails?

On a Land to Homes promotion agreement there is nothing to pay upfront. We fund the planning work, and our costs are recovered from the sale proceeds only if the land sells with planning. How costs are treated in every scenario is written into the heads of terms before you sign anything.

What is a minimum price in a promotion agreement?

It is the lowest figure at which the landowner can be required to sell once planning is granted. It protects you from a sale in a weak market. Set it too high and the land may not sell; set it too low and it gives little protection. Some agreements allow review by an independent surveyor.

Do you buy land in Yeovil?

Yes. Land to Homes looks at land in Yeovil and elsewhere in Somerset, including Bath, Bridgwater and Burnham-on-Sea. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.

Read more: Land Promotion Agreements · Guide: Planning permission explained for landowners

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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