Land Promotion Agreements in Market Drayton
With promotion, you keep your land in Market Drayton while Land to Homes pays for the surveys, design and planning application. There is nothing to pay upfront: costs are recovered from the sale proceeds only if the land sells with planning. A minimum price agreed at the start means you are not obliged to sell below that figure.
Market Drayton · TF9Free site appraisal
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- Free site appraisalNo cost, no obligation
- Legal fees coveredReasonable fees, on options and promotion
- Nothing to pay upfrontOn promotion: we fund planning
- Direct purchaseSuitable sites, with or without planning
- UK-wideEngland, Wales, Scotland and NI
Our coverage in Market Drayton
Market Drayton sits about 16 miles north of Telford in Shropshire, in the TF9 postcode district. The nearest other places we cover are Newcastle under Lyme (12 miles), Crewe (14 miles) and Wellington (14 miles). Within England, Market Drayton falls in the West Midlands region. Market Drayton is about 33 miles from our Great Barr head office in Birmingham.
Around Market Drayton we look at redundant commercial buildings, backland plots with a workable access and fields put forward or allocated in the local plan. Because Market Drayton is in England, land titles are registered with HM Land Registry and transfers attract Stamp Duty Land Tax (SDLT).
Tell us where your land is around Market Drayton and we will explain the routes open to you.
What we offer in Market Drayton
Clear fee and cost rules
The heads of terms state the fee, which costs can be recovered and whether any cap applies, so you can see what will come out of the proceeds before you sign.
Planning work funded by us
Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.
Minimum price agreed early
The agreement sets a floor below which you cannot be required to sell. Some agreements allow it to be reviewed by an independent surveyor if the market moves during the term.
Reasonable legal fees covered
We pay your reasonable legal fees on promotion agreements, with the amount agreed up front in the heads of terms. You choose your own solicitor to act for you.
Planning in Market Drayton: the English rules
Whether a field or large garden could take homes depends mostly on the council's Local Plan and national policy. Under the National Planning Policy Framework, plans define settlement boundaries, and land just outside Market Drayton may still come forward if it is allocated, previously developed or meets evidenced unmet housing need. Smaller housing schemes can also use Permission in Principle, an England-only route that settles location, use and amount first. Our free appraisal explains which route suits your land.
In England, promotion usually focuses on getting land allocated in a Local Plan, or permitted where the council cannot show enough land for housing. Larger schemes often go in as outline applications, and the heads of terms should explain how Section 106 obligations, the Community Infrastructure Levy and biodiversity net gain costs affect the net proceeds.
| National planning policy | National Planning Policy Framework (NPPF), revised August 2026, with national planning practice guidance |
|---|---|
| In-principle consent | Outline planning permission, with reserved matters approved later |
| How a sale becomes binding | A land sale becomes legally binding on exchange of contracts and finishes on completion, after which the buyer registers the title with HM Land Registry. |
| Developer contributions | Section 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it |
Questions about Land Promotion Agreements in Market Drayton
Can I end a promotion agreement early?
Usually only in limited circumstances set out in the agreement, such as the promoter failing to meet its obligations or the term expiring. Because the promoter is investing in planning, early termination by the landowner is normally restricted. Check the termination clauses with your solicitor before you sign.
Will I have a say over who buys the land?
Usually, yes. Promotion agreements typically involve the landowner in agreeing the marketing approach and the choice of buyer, subject to the minimum price. Where several bids meet the minimum, the agreement sets out how the preferred bid is chosen and what happens if the parties disagree.
Can a promotion agreement cover land owned by several people?
Yes. Neighbours, family members or trustees can sign one agreement, or linked agreements, often with a separate arrangement for sharing proceeds between them. This makes it easier to bring forward a larger site with a single planning strategy. Our land assembly page explains how sharing usually works.
Who pays if the planning application fails?
On a Land to Homes promotion agreement there is nothing to pay upfront. We fund the planning work, and our costs are recovered from the sale proceeds only if the land sells with planning. How costs are treated in every scenario is written into the heads of terms before you sign anything.
Do you work with landowners in Market Drayton?
We do. We work with landowners in Market Drayton and elsewhere in Shropshire, including Oswestry, Bridgnorth and Wellington. Send us a postcode and we will start with a free, no-obligation appraisal of what the land could take.
Read more: Land Promotion Agreements · Guide: How to sell land for development