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For landowners · East Riding of Yorkshire

Land Promotion Agreements in Beverley

How does land promotion work in Beverley?

A land promotion agreement in Beverley is a partnership in which a promoter funds and manages the planning process, then sells the land on the open market with the landowner. The promoter's costs and an agreed fee come out of the sale proceeds. Because both sides are paid from the same sale, both want the highest price.

Landowner and surveyor at a wooden field gate looking over a paddock behind town gardensBeverley · HU17

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Land and sites near Beverley

About 8 miles north-west of Kingston upon Hull, Beverley is part of our East Riding of Yorkshire coverage, centred on postcode district HU17. Kingston upon Hull is the closest neighbouring place we cover, at about 8 miles, followed by Bridlington and Scunthorpe. Within England, Beverley falls in the Yorkshire and the Humber region.

Typical sites we review near Beverley include backland plots with a workable access, former garage blocks and yards and corner plots and side gardens. Because Beverley is in England, land titles are registered with HM Land Registry and transfers attract Stamp Duty Land Tax (SDLT).

A postcode and a rough boundary are enough for us to start a free appraisal of land near Beverley.

What we offer in Beverley

Interests aligned on price

The promoter's fee is linked to the sale price, so we only do well if you do. That is the main difference from an option, where the buyer benefits from a lower valuation.

Clear fee and cost rules

The heads of terms state the fee, which costs can be recovered and whether any cap applies, so you can see what will come out of the proceeds before you sign.

Open-market sale

Once planning is secured, the land is marketed to housebuilders and other buyers, usually through an agent. The aim is genuine competition between bidders, rather than reliance on a single valuation figure.

Minimum price agreed early

The agreement sets a floor below which you cannot be required to sell. Some agreements allow it to be reviewed by an independent surveyor if the market moves during the term.

Planning in Beverley: the English rules

If your land near Beverley lies in the Green Belt, national policy still protects it, but England's planning framework now recognises grey belt: Green Belt land that is previously developed or does not strongly contribute to certain Green Belt purposes. Where there is evidenced unmet need and the location is sustainable, grey belt housing can be acceptable, with major schemes meeting the Golden Rules on affordable housing, infrastructure and green space. Planning is never guaranteed, so we check policy, access and constraints first.

In England, promotion usually focuses on getting land allocated in a Local Plan, or permitted where the council cannot show enough land for housing. Larger schemes often go in as outline applications, and the heads of terms should explain how Section 106 obligations, the Community Infrastructure Levy and biodiversity net gain costs affect the net proceeds.

Key rules in Beverley
Local planning documentLocal Plan
In-principle consentOutline planning permission, with reserved matters approved later
Land registrationHM Land Registry
Developer contributionsSection 106 planning obligations, plus the Community Infrastructure Levy (CIL) where the council charges it

Questions about Land Promotion Agreements in Beverley

What is a minimum price in a promotion agreement?

It is the lowest figure at which the landowner can be required to sell once planning is granted. It protects you from a sale in a weak market. Set it too high and the land may not sell; set it too low and it gives little protection. Some agreements allow review by an independent surveyor.

Can I end a promotion agreement early?

Usually only in limited circumstances set out in the agreement, such as the promoter failing to meet its obligations or the term expiring. Because the promoter is investing in planning, early termination by the landowner is normally restricted. Check the termination clauses with your solicitor before you sign.

Will I have a say over who buys the land?

Usually, yes. Promotion agreements typically involve the landowner in agreeing the marketing approach and the choice of buyer, subject to the minimum price. Where several bids meet the minimum, the agreement sets out how the preferred bid is chosen and what happens if the parties disagree.

Can a promotion agreement cover land owned by several people?

Yes. Neighbours, family members or trustees can sign one agreement, or linked agreements, often with a separate arrangement for sharing proceeds between them. This makes it easier to bring forward a larger site with a single planning strategy. Our land assembly page explains how sharing usually works.

Do you buy land in Beverley?

Yes. Land to Homes looks at land in Beverley and elsewhere in East Riding of Yorkshire, including Kingston upon Hull, Goole and Bridlington. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.

Read more: Land Promotion Agreements · Guide: Planning permission explained for landowners

Land Promotion Agreements elsewhere in East Riding of Yorkshire

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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