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For landowners · County Antrim

Land Promotion Agreements in Antrim

How does land promotion work in Antrim?

With promotion, you keep your land in Antrim while Land to Homes pays for the surveys, design and planning application. There is nothing to pay upfront: costs are recovered from the sale proceeds only if the land sells with planning. A minimum price agreed at the start means you are not obliged to sell below that figure.

Development surveyor walking a field boundary hedge with a tabletAntrim · BT41

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  • Free site appraisalNo cost, no obligation
  • Legal fees coveredReasonable fees, on options and promotion
  • Nothing to pay upfrontOn promotion: we fund planning
  • Direct purchaseSuitable sites, with or without planning
  • UK-wideEngland, Wales, Scotland and NI

Land we look at around Antrim

About 14 miles north-west of Belfast, Antrim is part of our County Antrim coverage, centred on postcode district BT41. If your land sits between towns, Ballymena, Newtownabbey and Belfast are the closest neighbouring places on our list.

Typical sites we review near Antrim include brownfield land in and around Antrim, backland plots with a workable access and land that already has planning permission. As Antrim is in Northern Ireland, applications are judged against the Strategic Planning Policy Statement, and the buyer of land pays Stamp Duty Land Tax (SDLT).

If you own land near Antrim, the first step is a free, no-obligation appraisal.

What we offer in Antrim

Interests aligned on price

The promoter's fee is linked to the sale price, so we only do well if you do. That is the main difference from an option, where the buyer benefits from a lower valuation.

Planning work funded by us

Nothing to pay upfront: on promotion we fund the planning work. Those costs are recovered from the sale proceeds only if the land sells with planning, and the heads of terms set out exactly how that works.

Open-market sale

Once planning is secured, the land is marketed to housebuilders and other buyers, usually through an agent. The aim is genuine competition between bidders, rather than reliance on a single valuation figure.

Clear fee and cost rules

The heads of terms state the fee, which costs can be recovered and whether any cap applies, so you can see what will come out of the proceeds before you sign.

Planning and land rules in Antrim

Permission in Principle, an English route, does not apply in Northern Ireland. Instead, landowners near Antrim usually seek outline or full planning permission from the council. Developer contributions are agreed under Section 76 of the Planning Act (Northern Ireland) 2011, and there is no Community Infrastructure Levy. Land to Homes can take on that process through an option or promotion agreement, or buy a suitable site directly, subject to survey, title and contract.

In Northern Ireland, larger sites generally need zoning for housing in the council's local policies plan, which follows its adopted plan strategy. Regionally significant proposals are decided by the Department for Infrastructure. Promotion work should allow for Section 76 obligations, DfI Roads requirements and wastewater capacity, which can be a constraint in parts of Northern Ireland.

Key rules in Antrim
National planning policyStrategic Planning Policy Statement (SPPS, Edition 2), applied with retained Planning Policy Statements until each council adopts its Plan Strategy
Local planning documentLocal Development Plan (LDP), made up of a Plan Strategy and a Local Policies Plan
Who decides applicationsThe 11 district councils, with the Department for Infrastructure deciding regionally significant applications
How a sale becomes bindingA land sale becomes legally binding when contracts signed by both parties are exchanged and finishes on completion, with the title registered in the Land Registry at Land & Property Services.

Land Promotion Agreements in Antrim: questions

Who pays if the planning application fails?

On a Land to Homes promotion agreement there is nothing to pay upfront. We fund the planning work, and our costs are recovered from the sale proceeds only if the land sells with planning. How costs are treated in every scenario is written into the heads of terms before you sign anything.

How does a land promotion agreement work?

The landowner and promoter sign an agreement for a set term. The promoter funds and runs the planning process. If permission is granted, the land is sold on the open market, provided offers meet an agreed minimum price. From the proceeds, the promoter recovers its costs and takes an agreed fee, and the landowner receives the balance.

Can a promotion agreement cover land owned by several people?

Yes. Neighbours, family members or trustees can sign one agreement, or linked agreements, often with a separate arrangement for sharing proceeds between them. This makes it easier to bring forward a larger site with a single planning strategy. Our land assembly page explains how sharing usually works.

What fee does a land promoter take?

The fee is usually a share of the sale proceeds, sometimes calculated after costs are deducted and sometimes capped. There is no standard rate: it depends on the size of the site, the planning risk and the costs involved. Ask for the fee and the cost rules to be set out clearly in the heads of terms.

Do you buy land in Antrim?

Yes. Land to Homes looks at land in Antrim and elsewhere in County Antrim, including Larne, Newtownabbey and Belfast. Every enquiry starts with a free site appraisal, and on option and promotion agreements we pay your reasonable legal fees.

Read more: Land Promotion Agreements · Guide: How to sell land for development

Land Promotion Agreements elsewhere in County Antrim

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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