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New homes and housing · Glasgow & the Clyde

Affordable Housing in Greenock

How is new affordable housing delivered in Greenock?

If you are hoping to rent or buy an affordable home in Greenock, the first contact is usually the council or a housing association, not the developer. They decide who is eligible and who is offered each home. Developers such as Land to Homes deliver affordable homes, often secured through planning obligations, and hand them to a registered provider to manage or sell.

Calm new-build townhouse living room with a grey sofa and a tree-lined street viewGreenock · PA16

Register your interest

Tell us where you want to live and what you need. Free, no obligation.

Registering interest is not a housing application. Social and affordable homes are allocated by councils and housing providers through their own lists.

Prefer to talk? Call 0800 088 6248.

  • Free to registerNo fees, no deposit, no obligation
  • Hear firstIf homes are released near you
  • Affordable homesWith councils and housing associations
  • Clear informationTenure, specification and warranty
  • UK-wideEngland, Wales, Scotland and NI

Homes we plan around Greenock

Greenock (PA16) is one of the Glasgow & the Clyde towns we cover, about 20 miles west of Glasgow. Nearby, we also cover Helensburgh, Dunoon and Clydebank, all within 14 miles.

When you register for Greenock, you can choose accessible and adaptable homes, homes for first-time buyers or larger family homes. Planning in Greenock follows Scotland’s rules: National Planning Framework 4 sets national policy and the council’s Local Development Plan sets local policy.

Registering for Greenock is free and you can ask us to remove your details at any time.

Our approach in Greenock

Delivered through planning

Affordable homes are usually secured by a planning obligation, such as a Section 106 or Section 75 agreement, agreed with the council at planning stage.

Designed to fit in

We design affordable homes to sit alongside homes for sale and spread them through a scheme, so the tenures are hard to tell apart.

Providers involved early

We aim to agree affordable homes with a housing association or other registered provider early, so the homes meet their standards and local need.

Nation-aware delivery

Affordable housing works differently in England, Wales, Scotland and Northern Ireland, and we follow the rules and funding routes of each.

Rules that apply in Greenock

For councils and housing associations planning homes in Greenock, Scottish delivery centres on the council's Strategic Housing Investment Plan, grant from the Affordable Housing Supply Programme and, on private sites, affordable housing secured through Section 75 agreements under NPF4 and the Local Development Plan. Land to Homes can bring forward land with or without planning, or build homes for transfer to a registered social landlord.

In Scotland, affordable homes are funded through the Scottish Government's Affordable Housing Supply Programme, guided by each council's Strategic Housing Investment Plan, and are often secured through Section 75 agreements. Registered social landlords are regulated by the Scottish Housing Regulator. Tenures include social rent, mid-market rent and shared equity.

Key rules in Greenock
National planning policyNational Planning Framework 4 (NPF4), which forms part of the statutory development plan
Local planning documentLocal Development Plan (LDP)
How a sale becomes bindingLand sales are concluded through missives, formal letters exchanged between solicitors that become a binding contract once concluded, followed by settlement on the date of entry and registration in the Land Register of Scotland.
Developer contributionsSection 75 planning obligations, with Section 69 agreements sometimes used for simple one-off payments

Common questions in Greenock

What is the difference between social rent and affordable rent?

Social rent is the lowest-cost rented housing, with rents in England set using a government formula and kept low by policy or regulation elsewhere. Affordable rent, used mainly in England, is set by reference to local market rents and is usually higher than social rent. Both are let by councils and registered providers to eligible households.

What is shared ownership?

Shared ownership lets you buy a share of a home, usually with a mortgage, and pay rent to the housing provider on the remaining share. You can normally buy further shares over time, which is known as staircasing. Schemes and rules differ by nation and by provider, so check the details and take independent legal and financial advice before committing.

Who decides if I am eligible for an affordable home?

The council, the housing association or other provider, and the rules of the particular scheme. Eligibility usually depends on household income, housing need and sometimes a local connection to the area. Land to Homes does not decide eligibility or allocate homes. If you are interested, contact your local council's housing team and housing associations working in the area.

Can I register interest in an affordable home with Land to Homes?

Yes, but registering with us is not an application and does not affect eligibility. If a site we bring forward includes affordable homes, we will tell you which council or housing provider is responsible so you can apply through them. You should also register directly with your council and with housing associations in the area.

Are there new homes available in Greenock now?

Not yet. Land to Homes has no homes available in Greenock at the moment. You can register your interest for Greenock, and we will contact you if we bring homes forward there or nearby.

Read more: Affordable Housing · Guide: How affordable and social homes are delivered across the UK

Affordable Housing elsewhere in Glasgow & the Clyde

Own land that could take new homes?

Start with a free, no-obligation site appraisal. On option and promotion agreements we fund the planning work and pay your reasonable legal fees.

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